Hi, I’m Ghada, and I’m 14 years old. For me, pickleball isn’t just a sport, it’s a way of life. Every time I step onto the court, it’s like everything clicks. I feel this drive to push myself, stay focused, and give it my all. It’s not just about having fun (though I love it!); it’s about commitment, hard work, and growing stronger every day. Whether I’m drilling shots, battling through tough matches, or testing my limits, pickleball gives me confidence, helps me grow, and keeps me moving forward with purpose.

My dad is a professional artist, and growing up surrounded by his creativity taught me to see the world differently. I’ve always appreciated the beauty in the details, whether it’s the way I dress or how I approach my game. I try to bring that creativity into everything I do, including pickleball.

Here’s the thing: pickleball is still a young sport, and while paddles have come a long way in terms of technology, power, control, durability, the style? Pretty basic. That lack of creativity is what inspired me to start my own brand: Elemental Pickleball Company.

But it’s not just about style. Let’s talk about accessibility. High-quality paddles have gotten ridiculously expensive, making it hard for a lot of players to take their game to the next level. The more affordable paddles? They don’t have the performance or durability serious players need. That’s where Elemental comes in.

My mission is simple: to create high-quality, affordable paddles that perform at a high level and make pickleball accessible to everyone. Because this sport isn’t just for the pros or those with deep pockets—it’s for all of us.