I feel so fortunate that my dad, a seriously talented urban artist, is also the art director for my new pickleball brand. Most people don’t see a pickleball paddle as a work of art, but my dad does. He’s always said, “No one can do what I do,” and honestly, he’s right. This paddle isn’t just equipment; it’s a bold statement.

I’m thrilled to announce that we’ve officially started bulk production of The Shift! This has been a long journey, testing paddle after paddle until we landed on this 16mm elongated design. The first time I played with it, I knew it was special, it elevated my game instantly.

Here’s where we are: The Shift will be available in March, but pre-orders are open now. You can choose a pink, white, or black guard to match your style. While it’s designed for high-level play, it’s not USAPA certified yet due to the high cost of certification. However, thanks to your support, we’re working toward certifying future batches. For now, this paddle is perfect for recreational play and is priced at $95.

This isn’t just about selling paddles; it’s about creating something unique and sharing it with a community that loves the game as much as I do. Let’s shift the way we play together.